Thoughts & Lessons
Notes on building websites, growing traffic, and lessons from running a portfolio of digital properties.
Yoast and RankMath were built for humans clicking checkboxes. CMSTA's SEO module was built for AI agents calling tools. Here's what changes when you flip that assumption.
Letting an AI write executable PHP into your live WordPress site sounds reckless. Here's the design that makes it safe — inactive-by-default, dry-run previews, and a kill switch you can pull from the chat.
Bulk keyword links, product blocks inserted by ASIN, click analytics summarized by Claude — what running an Amazon affiliate site looks like when an AI agent has direct CRUD access.
Five modules for Amazon Associates on WordPress: keyword linking, product blocks, FTC disclosure, auto-tagging, link health — plus a path past PA-API.
Amazon kills PA-API on April 30, 2026. Here's exactly what breaks, who qualifies for the Creators API replacement, and what to do if you don't.
Most affiliate sites get FTC disclosure wrong. Here's what the FTC actually requires and how to auto-inject compliant disclosures on WordPress.
GA4 misses 30-50% of affiliate clicks because browsers cancel pending requests on navigation. Here's a privacy-first sendBeacon alternative.
Over 60% of your visitors are on mobile. If your Pin It button only shows on hover, they'll never see it. Here's the problem and the fix.
Button color, size, position, and shape all affect pin rates. Here's how to test what works best for your audience with real data.
Pinterest is a visual search engine. Here's how to optimize your WordPress images, alt text, and pin descriptions to get found.
Thin content quietly kills your rankings. Here's how to find it, decide what to do with it, and fix it — with real examples from my 12-site portfolio.
Deactivated a plugin recently? Your posts might be showing raw shortcode text to visitors and Google. Here's how to find and fix them.
Dead links, redirected URLs, and broken affiliate links are dragging your site quality down. A complete guide to finding and fixing them.
I connected Claude to The Turtle Hub and asked it to find every SEO problem. 23 issues across 110 articles — here's the full breakdown and what I fixed.
The Model Context Protocol is changing how AI tools interact with the web. Here's what it means for WordPress site owners and why it matters.
Internal linking, meta descriptions, content pruning, redirect management, and taxonomy cleanup — five tedious tasks that AI handles in minutes.
A step-by-step guide to auditing your WordPress site — finding thin content, broken shortcodes, dead links, and missing images before they tank your rankings.
How to turn your WordPress blog into a Pinterest traffic machine — from image optimization to pin button placement and analytics.
Turn your WordPress site into an AI-powered content hub using the Model Context Protocol — automate audits, manage content, and fix SEO issues with Claude.
Content auditing, Pinterest traffic, and AI-powered site management — the tools I built because nothing else did what I needed.
The strategy, mistakes, and lessons from building 12 websites from scratch — from choosing niches to scaling traffic with SEO.
Why more content isn't always better, and how strategic content pruning transformed my sites' performance in Google.
After years of WordPress, I learned to code. Here's why the switch was worth it and what I'd do differently.
The exact process I use to evaluate and select niches for content sites — competition analysis, monetization potential, and traffic ceilings.