Aweber vs MailPoet

Aweber vs MailPoet : Thorough Comparison

Aweber is an email marketing service provider. It is a standalone software which you can use to create emails, send broadcast to your subscribers, design landing pages, etc.

On the other hand, MailPoet is an email marketing solution for only WordPress powered websites. That means, MailPoet is a WordPress plugin and only WordPress sites can use it. MailPoet is not a standalone software like Aweber.



Aweber has a free plan available for up to 500 subscribers. However, with the premium plan, you’ll get some additional premium features.

Aweber Free: 0 to 500 Subscribers

Most of the features available that are needed for email marketing. No time restrictions

Aweber PRO

0 – 500 Subscribers501 – 2500 Subscribers2501 – 5000 Subscribers5001 – 10,000 Subscribers10,001 – 25,000 Subscribers
Billed Monthly$19 /mo$29 /mo$49 /mo$69 /mo$149 /mo
Billed Quarterly$16.33 /mo$26.33 /mo$46.33 /mo$66.33 /mo$146.33 /mo
Billed Annually$16.15 /mo$26.15 /mo$46.15 /mo$66.15 /mo$146.15 /mo


Like Aweber, MailPoet also has a free plan available. You can enjoy their free plan for up to 1000 subscribers.

MailPoet Free: 0 to 1000 Subscribers

Most of the features available that are needed for email marketing. No time restrictions

MailPoet Premium

0 – 1250 Subscribers1001 – 2500 Subscribers2501 – 5000 Subscribers5001 – 10,000 Subscribers10,001 – 25,000 Subscribers
Billed Monthly$15 /mo$30 /mo$55 /mo$75 /mo$150 /mo
Billed Annually$13 /mo$25/mo$46 /mo$63/mo$125 /mo

Verdict: We can see that, in most of the cases, MailPoet is more expensive than Aweber. So, Aweber is cheaper than MailPoet.


Free Plan AvailableYes – Up To 500 SubscribersYes – Up To 1000 Subscribers
Email TemplatesYes – 700+ Mobile Responsive Email TemplatesYes –50 Templates
Sign Up Form TemplatesYes – 1972 Templates availableNo Mention
Landing Page TemplatesYes – 36 Templates availableNo Mention
Drag and Drop EditorYesYes
Mobile AppYes
-> create sign up form on smart phone
-> send newsletter from smart phone
-> Detailed report available on smart phone
-> Trigger and Flow for better control
-> Automatic Tagging for customized communication
Split TestingYesNo Mention
Detailed ReportingYes
-> Pre-built report including open rate, CTR, etc.
-> Report includes KPI (Key Performance Indicator) that indicates growth
-> Subscriber Engagement
-> Segmentation by engagement
-> Opens by location
-> Compatible with Google Analytics
-> WooCommerce Revenue
Mobile Friendly ReportYesYes
List SegmantationYesYes
Free Migration ServiceYesYou can import subscribers through a CSV file
Specialized eCommerce SolutionYes – Readymade templates, payment receive, sales tracking system, no monthly charge or setup chargeYes
Web Push Notification FeatureYesYes
3rd Party Integration840+ Integrations availableSpecialized WordPress Plugin. Can be integrated with 27 other plugins.
Customer SupportLive Call: +1 215-825-2196
Live Chat: 24/7
Email Support: 24/7
Support Forum for Free users
Email Support for Paying Customers

Final Verdict

Basically, Aweber provides everything that MailPoet provides. However, MailPoet is only limited to WordPress powered sites. But you can use Aweber even without any website.

If you are just starting out, I really think Aweber should be the way to go. It is free to start with, provides almost everything you’ll need for email marketing and comes with excellent customer support.

If you want to create an Aweber account for free, click here to get started!

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