Aweber vs MailPoet : Thorough Comparison
Aweber is an email marketing service provider. It is a standalone software which you can use to create emails, send broadcast to your subscribers, design landing pages, etc.
On the other hand, MailPoet is an email marketing solution for only WordPress powered websites. That means, MailPoet is a WordPress plugin and only WordPress sites can use it. MailPoet is not a standalone software like Aweber.
Pricing
Aweber
Aweber has a free plan available for up to 500 subscribers. However, with the premium plan, you’ll get some additional premium features.
Aweber Free: 0 to 500 Subscribers
Most of the features available that are needed for email marketing. No time restrictions
Aweber PRO
| 0 – 500 Subscribers | 501 – 2500 Subscribers | 2501 – 5000 Subscribers | 5001 – 10,000 Subscribers | 10,001 – 25,000 Subscribers | |
|---|---|---|---|---|---|
| Billed Monthly | $19 /mo | $29 /mo | $49 /mo | $69 /mo | $149 /mo |
| Billed Quarterly | $16.33 /mo | $26.33 /mo | $46.33 /mo | $66.33 /mo | $146.33 /mo |
| Billed Annually | $16.15 /mo | $26.15 /mo | $46.15 /mo | $66.15 /mo | $146.15 /mo |
MailPoet
Like Aweber, MailPoet also has a free plan available. You can enjoy their free plan for up to 1000 subscribers.
MailPoet Free: 0 to 1000 Subscribers
Most of the features available that are needed for email marketing. No time restrictions
MailPoet Premium
| 0 – 1250 Subscribers | 1001 – 2500 Subscribers | 2501 – 5000 Subscribers | 5001 – 10,000 Subscribers | 10,001 – 25,000 Subscribers | |
|---|---|---|---|---|---|
| Billed Monthly | $15 /mo | $30 /mo | $55 /mo | $75 /mo | $150 /mo |
| Billed Annually | $13 /mo | $25/mo | $46 /mo | $63/mo | $125 /mo |
Verdict: We can see that, in most of the cases, MailPoet is more expensive than Aweber. So, Aweber is cheaper than MailPoet.
Features
| Features | Aweber | MailPoet |
|---|---|---|
| Free Plan Available | Yes – Up To 500 Subscribers | Yes – Up To 1000 Subscribers |
| Email Templates | Yes – 700+ Mobile Responsive Email Templates | Yes –50 Templates |
| Sign Up Form Templates | Yes – 1972 Templates available | No Mention |
| Landing Page Templates | Yes – 36 Templates available | No Mention |
| Drag and Drop Editor | Yes | Yes |
| Mobile App | Yes -> create sign up form on smart phone -> send newsletter from smart phone -> Detailed report available on smart phone | No |
| Autoresponder | Yes -> Trigger and Flow for better control -> Automatic Tagging for customized communication | No |
| Split Testing | Yes | No Mention |
| Detailed Reporting | Yes -> Pre-built report including open rate, CTR, etc. -> Report includes KPI (Key Performance Indicator) that indicates growth | Yes -> Subscriber Engagement -> Segmentation by engagement -> Opens by location -> Compatible with Google Analytics -> WooCommerce Revenue |
| Mobile Friendly Report | Yes | Yes |
| List Segmantation | Yes | Yes |
| Free Migration Service | Yes | You can import subscribers through a CSV file |
| Specialized eCommerce Solution | Yes – Readymade templates, payment receive, sales tracking system, no monthly charge or setup charge | Yes |
| Web Push Notification Feature | Yes | Yes |
| 3rd Party Integration | 840+ Integrations available | Specialized WordPress Plugin. Can be integrated with 27 other plugins. |
| Customer Support | Live Call: +1 215-825-2196 Live Chat: 24/7 Email Support: 24/7 | Support Forum for Free users Email Support for Paying Customers |
Final Verdict
Basically, Aweber provides everything that MailPoet provides. However, MailPoet is only limited to WordPress powered sites. But you can use Aweber even without any website.
If you are just starting out, I really think Aweber should be the way to go. It is free to start with, provides almost everything you’ll need for email marketing and comes with excellent customer support.
If you want to create an Aweber account for free, click here to get started!
